This page is all about providing the resources to help you write and strategically place better media/press releases. While it is designed to help you write better media/press releases for the promotion of new Websites and Website features, the expertise and tools provided here could be effective for any kind of promotional campaign.

Remember, too, in this new era of marketing, your media releases should be used for many more purposes than actually sending to mainstream media. You should also send your releases to online media sources and influential bloggers, post your media release on one or more media release distribution sites, publish your release on your own Website, and email the release to key customers, clients, and other stakeholders.

Resources for Writing and Using Press Releases:

• Start with the A Barebones Guide to Writing Successful News/Media Releases, by Dr. Randall Hansen.
• See two examples of successful media/press releases.

• How to Get the Press on Your Side, by Shel Horowitz.
• Writing Effective Press Releases
• A Publicity Primer, by Kirk Hallahan.
• The 7 Secrets of Writing a Great Media Release, by By Thomas Murrell.
• Writing Press Releases: Tips and Techniques to Get Noticed.
• So You Want to Write a Press Release
• How to Use the Modern Press Release
• Ten Tips For Using E-Mail To Get More News Coverage and Publicity
• A Modern PR Tool: The Social Media Press Release