You may have heard the phrase that content is king and considered it passe, but this axiom is still true today -- content drives traffic and raises search engine-rankings.

No matter what your business, you should be able to develop any number of ideas for articles, tutorials, tips -- such as how-to's, insider's guides, or top 10 lists. The idea is to create content that is unique, valuable, and useful to your readers -- and, of course, that can also help lead them to purchasing your goods or services. One warning here: do not make the articles just an obvious sales pitch for your products or services; the content has to be useful to readers. Once you create and publish your content, remember to submit the page(s) to key search engines.

But don't stop with just adding content to your site. Consider submitting articles to one or more of the article directories -- with a bio blurb that has links back to your company site. You might also consider becoming an expert for Yahoo Answers or some other site -- again, sharing your expertise while providing a link back to your company site. If your industry's professional association has a Website or newsletter, consider providing content for it occasionally -- or permitting them to reprint a piece of content from your site.

Finally, you might consider starting a blog that you or your employees contribute content to regularly. The trick here is maintaining it and frequently adding relevant content.