Once you have implemented the previous nine steps, laying the foundation for making a giant leap in the awareness and ranking of your Website and increasing the number of visitors to your site, your work is not done.

This last strategy is one that is often overlooked or ignored, which unfortunately can lead to wasted efforts and declining results. While the bulk of the time and effort you commit to the marketing of your site lies in the first nine strategies, you must implement this strategy so that you can evaluate the performance of the others.

At some regular interval -- say every six months -- evaluate how each of the nine strategies is working for you and make necessary adjustments and corrections to improve your performance -- or to make changes necessitated by the changing landscape of your business, your competitors, and the world.