EnhanceMyMarketing.com's overview of HTML coding for business owners who desire to create and
publish a small business Website or blog.
by Randall S. Hansen, Ph.D., Founder of the
EmpoweringSites.com Network
Having a basic understanding of HTML is important when developing your
small business Website, but be sure to read my article,
Tips for Starting a
Small-Business Website. Read also my
Do's and Don'ts of Web Publishing.
HyperText Markup Language (HTML) is the language used to create Web
pages for the Internet. HTML is not case sensitive. Indentation, extra
spaces, and blank lines are ignored in the HTML source text and are used
for readability purposes only. Therefore, HTML "tags" are used to control
formatting, spacing, and paragraph breaks. Listed below are the most common
tags used in HTML.
One critical point to remember: Almost all HTML tags have a beginning code and
an ending code. The ending code is usually the same code proceeded by a slash <"/">.
As you troubleshoot your pages, the first thing to review is to be sure you
have put ending codes wherever necessary.
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<HTML> |
Begins the HTML code. All Web pages must have this command. |
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<HEAD>Introductory info</HEAD> |
Separates the text about the document from the main text.
Title command usually goes here. |
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<TITLE>Web Page Title</TITLE> |
Displays the Title in the title bar area of most browsers. |
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<BODY> |
Begins the main text of the document. All Web pages
must use the body command to alert browsers of the main text. |
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<B>Boldface text</B> |
Bold |
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<I>Italicized text</I> |
Italics |
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<CENTER>Centered text</CENTER> |
Center
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<H1>Text in Heading 1 format</H1> |
Heading 1
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<H2>Text in Heading 2 format</H2> |
Heading 2
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<H3>Text in Heading 3 format</H3> |
Heading 3
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<H4>Text in Heading 4 format</H4> |
Heading 4
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<H5>Text in Heading 5 format</H5> |
Heading 5
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<H6>Text in Heading 6 format</H6> |
Heading 6
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<BR> |
New Line. Creates single space between lines. |
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<P> |
New paragraph. Creates double space between lines, paragraphs. |
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<HR> |
Produces a horizontal rule across document. |
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<A HREF="URL">Link URL or title of link</A> |
Establishes a link to another Webpage or Website. You must
know the URL of the link. |
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<A HREF="MAILTO:name@domain.com">Email address or name</A> |
Establishes a link to your email address. |
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<FONT>Font style</FONT> |
Allows you to choose the style, size, and color of the font. |
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</BODY> |
Ends the main text. You must include this code at the end of all files. |
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</HTML> |
Ends the HTML code. You must include this code at the end of all files. |
Do you also need to take your business to the next level? Consider using the Quintessential Careers
Business Plan Tutorial: Tools to
Help You Launch Your Own Business.
Web Marketing Guru Dr. Randall S. Hansen, CEO of EmpoweringSites.com
-- a growing network of highly ranked educational and inspirational Websites --
has been empowering people his entire adult life. He is also founder and publisher of
Quintessential Careers, one of the oldest and most
comprehensive career development sites on the Web, as well as founder of
EmpoweringJobSites.com,
EmpoweringRetreat.com,
MyCollegeSuccessStory.com and
EnhanceMyVocabulary.com. He is also a
published author, with several books, chapters in books, and hundreds of articles. He's often quoted in the media and conducts
empowering workshops around the country. Hansen is also an educator, having taught at the college level for more than 15 years.
He holds a doctorate in marketing and has been involved in marketing his entire life. Learn more at his personal Website,
RandallSHansen.com.
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